Daily Archives: 13/05/2011

The kitschest of Kitsch

Brazil is an eternal nursery for new music and unexpected new rhythms.

Nurtured in the melting pot of multiple influences, a new beat is taking nightclubs and sound systems all over the country: Tecnobrega.

Translating roughly as technocheesy, this new music has recently been embraced by top producers and as an offspring we have bands like Banda Uó:

It is about time Brazilian acts start taking pride in our kitsch core and its reflections.

It defines us.